To celebrate 25 years of G-Star Raw, four classic denims for men and three for women were re-released in updated fits. Using the available assets and pre-shot product imagery, I created a simple 'shoppable' experience with focus on the product. The user enters on a full screen video showing snippets of G-Star through the years. They have the option to view looks for men or women and buy the jeans direct from the page. The experience was responsive across all devices.