G-STAR RAW
RETROSPECTIVE RANGE

 

To celebrate 25 years of G-Star Raw, four classic denims for men and three for women were re-released in updated fits. Using the available assets and pre-shot product imagery, I created a simple 'shoppable' experience with focus on the product. The user enters on a full screen video showing snippets of G-Star through the years. They have the option to view looks for men or women and buy the jeans direct from the page. The experience was responsive across all devices.
 

My Role: Art Director/Designer

Client: G-Star RAW
Creative Studio: Random Amsterdam
Year: 2014

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