Twice a year, adidas launches a week-long campaign to celebrate their adiClub members. Offering rewards, experiences, giveaways, discounts, activations and more. For the spring/summer 23 theme, Members Week celebrated "moving for the love of it". As part of this campaign we teamed up with Oumi Janta, a Berlin-based roller skater. We created a narrative film where she talked her experiences when it comes to dealing with pressure and finding the joy in her sport. We also created a "challenge" activation in the app where users could take part in Oumi's tailored workout. The film along with the activation and stills were shared on adidas women's main Instagram account, Oumi's own channels and across the website and paid media.
BRAND : adidas
ART DIRECTION : Laura Wesson
PHOTOGRAPHY AND FILM : Arthur Couvat
COPY : Olivia Adda
PRODUCTION : Halal