Air Max Day

Every year on 26th March Nike celebrates its legendary Air Max family.

There were three elements to this campaign:
A shoppable feature page on JD Sports website. (Mobile and Desktop)
A social campaign using instagram to inflate the air max excitement.
3D and 2D window display rollout.

Using the available assets and pre-shot product imagery, I created a simple shoppable experience with focus on the product. I placed historic imagery on a pegboard style background and created bubbles to float across the screen. The bubble are interactive floating away from the cursor. There is also a link which reveals the social campaign "Wear Your Air". Consumers were encouraged to post styled up photo's of their Air Max's via Instagram with #JDAIRMAX. On Air Max Day a winner was chosen by Nike, the prize was a trip to Paris to have their very own professional photoshoot! The creative followed through to a 3D an 2D window rollout across 30 stores throughout Europe.

CLIENT : Nike / JD Sports

DESIGN : Laura Wesson
AGENCY : Rosie Lee