Anatomy of Air

To launch the 20th anniversary celebrations for the iconic Nike Air Max 95 shoe, I designed a retail takeover at two of Size? leading London retail stores.

The Air Max 95 was originally inspired by the human anatomy. At the flagship Carnaby St. store we designed a laboratory style cabinet wall filled with curiosities and references to anatomy. At Neal St. we took over the entire ground floor with an exhibition style space.
The event was a huge success; the exhibition received widespread social media coverage and online reviews. We also designed a window display for JD Sports leading stores in Europe along with interactive digital assets for the JD Sports website.

CLIENT : Nike

DESIGN : Laura Wesson
AGENCY : Rosie Lee

Carnaby Street

Neal Street Exhibition