We created a campaign to launch the brand new Polaroid Now+ Camera. This camera was positioned as the most creative camera Polaroid has to offer. It connects to an app with 7 modes to play with, such as Light Painting, Aperture Priority and Portrait Mode. We worked with real creators to highlight the 5 key modes to show the consumer what this camera can do.
BRAND : Polaroid
ART DIRECTION : Laura Wesson
DIGITAL PHOTOGRAPHY : Mariaeva Benoffi
POLAROID PHOTOGRAPHY : Harriet Browse
FILM : Arthur Couvat
COPY : Kirsty BennetT
PRODUCTION : Artillerie