Polaroid Go was first released in 2020. In 2022, the brand released two new colourways - red and black. For this release the team really wanted to focus on the portability aspect of this tiny camera. We worked with two creators, Miranda Makaroff and Ibby Njoya. We documented their creative journey as they wandered the unexplored capturing moments and searching for inspiration. For the shoot location we really wanted somewhere that looked otherworldly so we ventured out to Tenerife. The target audience was GenZ so we went with a bright and playful and design direction.
BRAND : Polaroid
CREATIVE / ART DIRECTION : Laura Wesson
DIGITAL LIFESTYLE PHOTOGRAPHY : Fee-Gloria Groenemeyer
POLAROID PHOTOGRAPHY / PRODUCT PHOTOGRAPHY : Harriet Browse
DESIGNERS : Camila Escat / Mariaeva Benoffi / Marzia Tolomei
COPY : Kirsty Bennett / Rowan Hudson
PRODUCER : Jade Durbecker