Nike Women Landing Page

The Nike Women brand team asked if I could give the Women’s landing page a refresh based on their research and test results.

The ask was to make it feel more editorial, less commercial and easier to digest. A place where she can feel inspired. The challenge was that the template had to be flexible and work for any campaign and any assets. It also had a lot of technical limitations as the Nike site is built with a CMS system that is quite restrictive. I managed to create a template that met all the requirements and results showed a significant improvement in comsumer engagement.

BRAND : Nike

DESIGN : Laura Wesson
YEAR : 2017

Mobile copy