G-Star's website needed a little make over. It wasn't reflecting the brand and had a masculine and grey tone. Website mainentance hadn't been top priority to things we're looking a little disorganised. I wanted to give it a fresh look and appeal to a wider audience whilst keeping in tone with G-Star's premium quality products. In my proposal I cleaned up the site, created a warmer colour palette and focused on the product in line with the G-Star ethos "Just the Product"