G-STAR RAW
THE ICONS

 

Not many people know that G-Star has 5 key jean styles for women and 7 for men. We wanted the consumer to be able to shop these styles and educate them at the same time. I came up with a branded experience where a consumer is presented with the key styles and can choose and explore each as they wish. The entire collection is available to view and purchase via a quick buy function on the page.

My Role: Designer

Client: G-Star RAW
Year: 2014

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