Every year on 26th March Nike celebrates its legendary Air Max family. Nike wanted to create a buzz around Air Max Day through JD Sports.
To help them do this I created a 'shoppable' feature page on JD Sports website (Mobile and Desktop). I developed an Instagram campaign "Wear Your Air" to inflate the air max excitement. Consumers were encouraged to post styled up photo's of their Air Max's via Instagram with #JDAIRMAX. On Air Max Day a winner was chosen by Nike, the prize was a trip to Paris to have their very own professional photoshoot. The creative followed through to a 3D an 2D window rollout across 30 JD stores throughout Europe.